Sigma Capital launches PRS brand Simple Life

Residential and urban regeneration specialist Sigma Capital has marked the next step in its PRS portfolio, through the launch of a new PRS brand, Simple Life.

Simple Life will bring over 10,000 new purpose-built rental homes, consisting of a mix of two, three and four-bedroom houses and apartments, to the North West, Yorkshire, the Midlands and North London.

The new homes will be built exclusively for Sigma by house building partners, Countryside and Keepmoat, with the lettings managed by SDL Bigwood.

Sigma says the brand has been created to enable tenants to enjoy a better rental experience and to enjoy the freedom and flexibility of renting.

Renters of Simple Life properties “can expect all the little details to be taken care of, with each new home thoughtfully designed and built to a high standard. Simple Life homes will be “professionally managed in popular communities across the UK,” according to the company.

In December, Sigma completed its first development of homes, Woodbine Road, under the Simple Life brand. Located on former the site of the former Mackets Primary School site in Halewood, the development consists of 50 new homes, which are now fully let.

Two further developments, Coral Mill and Durban Mill, are currently under construction in Rochdale and Oldham, with both expected to be on the market this month.

Coral Mill, located at the foot of the South Pennines in Newhey, Rochdale, features a mixture of 24 high quality two-bedroom apartments and 45 three and four-bedroom family homes, available to rent from £750 pcm.

The Durban Mill development is situated in the thriving town of Hollinwood, Oldham, and features 80 two, three and four-bedroom modern homes available to rent from £615pcm.

Graham Barnet, chief executive of Sigma said: “We are delighted to be launching the Simple Life brand. It represents a major milestone for our PRS portfolio and will help to consolidate Sigma’s position as a leader in the private rental housing sector in the UK. We are aiming to deliver over 10,000 high quality, professionally managed homes to the rental market and this new brand will help to differentiate our offering in the rental marketplace.”

Paul Staley, PRS director at SDL Bigwood added: “We are very pleased to be working in partnership with Sigma on this new project. Simple Life is an exciting new brand which will be associated with high quality housing and a rental experience which aims to exceed the norm. We have already seen a high level of interest in our first three sites and expect the new homes to be met with strong demand as they come on stream.”