National award for sports coach

Date published: 22 March 2018


A sports coach has won a national award for work promoting games and employment skills, alongside tackling anti-social behaviour and money-lending.

Matthew Howells received the national Outstanding Work in Community Safety from the Street Games charity for activities at Darnhill estate in Heywood. He received the award at the national Street Games conference in Northamptonshire held on 20/21 March

Matthew (aged 23), from Littleborough, is a Rochdale FC supporter and former Hollingworth High School and Oldham Sixth Form College student. He joined Link4Life after graduating from the University of Central Lancashire.

Matthew said: “I’m delighted to win this award which recognises all the hard work we’re doing at Link4Life. I’ll be taking this award to Darnhill because it’s the people living there who have really made this programme a success.”

The Darnhill scheme was originally one of seven Home Office and Police and Crime Commissioner projects chosen to establish effective ways to use the power of sport to reduce youth crime. The main goal is to achieve a reduction in anti-social behaviour. Darnhill was chosen after consultation with former Heywood and Middleton police Inspector Steve Hanlon and the community.

Link4Life has also held workshops delivered by the national Illegal Money Lending team to help coaches, volunteers and residents spot the signs and address problems of Illegal money-lending and loan sharks.

Darnhill’s boxing club was burned down a few years ago and it has no indoor venues for children and young people, other than a library. There had also been friction between some local shop keepers, residents and youngsters who were hanging around at night.

Matthew and the youth service put on activities on a kick-pitch behind the shops. The first challenge was to fix some of the broken lights above the pitch. Then Matthew put on tennis, football and street golf with soft balls.

At first there were some raised eyebrows from shopkeepers when they saw youngsters carrying golf clubs and wearing 'balaclavas'. In fact, the balaclavas were snoods to keep the youngsters warm and the golf clubs were being used for an adapted game of golf.

Link4Life have also trained residents as community sports coaches so they can volunteer and get paid to deliver on projects in the areas they live.  Some of the young people who were causing a nuisance have completed training and are now good examples of how sport and having the right opportunities can change people’s lives and skills and deter youngsters from crime.

Newly-trained community sports leaders from the Skills4Sports course can spot and help hard-up families who may become victims. And money recovered from loan sharks has been invested in community projects.

Councillor John Blundell was at the Street Games event and said: “Being nominated for three national award categories was excellent. I’m very happy to see Matthew receive this national award for such great work in Heywood. By coincidence, I went to school with him so it as great to catch-up with him in this way. Well done.”

Matthew was one of three Link4Life coaches who were national finalists at the Street Games Awards. Scott Hardy was a finalist in the Project of the Year category for a programme called Fit, Fed and Read. Aleksandra Savina was a Coach of the Year finalist for a dance-fitness programme called Rochdale Us Girls.

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