Advertisement
Council's marketing quest to 'improve town's image'
Date published: 03 April 2009
Rochdale Borough Council is splashing out on a large marketing scheme to improve the way the borough is perceived.
The budget for the project has not been disclosed, but the plan is to push a positive image in order to attract investment and visitors.
The Council is currently seeking a supplier to help it undertake a branding strategy, to improve the way that the borough is perceived by a wide range of audiences at a local, regional and national level.
It is hoped that when an agency is brought on board to tackle the task it will be in a position to present the complete marketing and branding strategy by March 2010.
Councillor Keith Swift told Rochdale Online: “We are part way through a marketing exercise to promote a new, better image of the borough of Rochdale.
“We have acres of green space and we could attract businesses and jobs, it is just about getting that message across”.
Kate Lindley, Communications Manager from Rochdale Borough Council said: "The borough branding exercise is about more than a logo - it's about articulating an ambitious vision for the borough and capturing its strengths in order to be able to drive inward investment and tourism - and to make people proud to live, work and do business here.
“From our pioneering heritage, to the expanse of green space in the borough, to the friendliness of the people, we have a lot to shout about.
“Over the course of the next few years, we want to make sure that the changes happening on the ground - including the construction of a new £60 million partnership building, the redevelopment of the retail heart of Rochdale town centre and significant investment in public sector and partner developments is exploited to its fullest potential.
"Selling the borough in a joined up way is integral to us achieving this aim."
Comments
It is a great idea, but we suspect that the cost will out weigh the benefits. Let us sell the Kingsway project fully, before The elected members sell us some other airbrain scheme. We are told by Government to steer our way carefully through this economic recession,and here our councillors, are racing into new schemes.
yours watchingly
Is it feasibly possible to improve the image of "downtown Lahore"?
Putting a plaster over a gaping wound will do sod all! Yet again this council chooses spin and PR over actually doing anything. What happens when this new logo that generates interest from investors,only for them to run a mile when they see the town's infrastructure. It's completely false advertising!!! Build from within and concentrate on our people, not going cap in hand begging. No amount of lies or spin will detract from reality and an obscene amount of money will have been wasted again!
Besides which, why are we paying a team of consultants AGAIN to do a job we have a whole RMBC department in place to do. Are we saying RMBC Communications aren't up to the job? Just like our Councillors and Exec leaders needed consultants to come in and show them how to do their jobs??
Have Your Say
Ah is this the reason why all the festivals are in danger of being cancelled I wonder?
And why will it take almost a year for the results to be published?
By Chill @ 03/04/2009 12:28:39