Getting a grip on a pint pot

Get a grip poster

JW Lees are shaking up the pint pot world, with a brand new, totally unique pint glass! The ‘Grip Glass’ is being launched in October 2007 and is already causing a stir wherever it goes. The glass can best be described as having grooves to fit to your hand, and allowing you to get a proper grip on your glass. There are four grooves for your fingers, as well as a thumb groove on the opposite side of the glass, and it works perfectly regardless of whether you’re right or left handed.

The launch signifies JW Lees continued crusade to be the most exciting brewery in the North. William Lees-Jones, Managing Director, said: “We’re very excited about the new glass. Early trials have already proved to be extremely popular”.

To support the launch, JW Lees have a marketing campaign planned as well. Emma Cartlidge, Marketing Manager, has confirmed that there will be an extensive billboard campaign around the Northwest of England during October and November. “The billboards are designed to drive people into our pubs, and try a pint of bitter in our new glass for themselves.  The new Grip Glass is definitely something you need to try in order to really appreciate!” said Emma, “We’re really getting behind this new glass, as it fits in perfectly with our Be Yourself philosophy at JW Lees”.

The Grip Glass comes at an especially good time, as cask ale is said to be on the increase. The Grip Glass will not be nucleated, and will be used for bitter and cask ale only. Visit one of the JW Lees 170 pubs across the Northwest, and North Wales, and try the Grip Glass for yourself.