Get your alcohol in a tablet!
Date published: 02 August 2014
A new kind of alcohol heading our way in the form of alcohol powder
There's a new kind of alcohol heading our way courtesy of the US in the form of alcohol powder. Palcohol is the brainchild of a US wine critic Mark Philips. Currently only available in the US it comes in several flavours including Cosmopolitan, Margerita and Mojito.
The makers suggest it can be used to take to concerts to reduce expensive alcohol prices or sprinkled into your beef bourguignon at the very end allowing the alcohol to stay present. In fact they advocate trying it in various means even offering snorting as an option.
If this is passed by EU law the ramifications could be enormous. Drink giants will definitely want a piece of the action as I'm sure so will the youth market. It would be a lot easier to hide half a dozen tablets of alcohol than smuggle in a six pack of Stella.
So is it all bad? I'm sure that cocktail bars will relish the opportunity to speed up and possibly save cost on making their drinks. Also it definitely adds a new dimension to cooking.
There are at present only half a dozen alcoholic cocktail powders available in the US but I'm sure once it proves to be popular they could synthesize the taste of beer or alco pops.
Whether this is a good idea or bad, market forces will dictate if this arrives on our shores.
If it does then your next beer may just come from a sachet!
Food & Wine by Paul Sheerin
Pshearse@gmail.com
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