Minky cleaning cloth sells out in minutes
Date published: 11 October 2018
Minky M-Cloth AKA 'Minkeh'
A cleaning cloth by a Rochdale company reportedly sold out completely, just minutes after being restocked.
Minky’s M-Cloth has been in high demand since Essex-based cleaning blogger, Sophie Hinchliffe, known online as Mrs Hinch, revealed the £2.49 cloth sponge is her favourite cleaning weapon of choice.
Established in 1941, Minky, based at Vale Mill, is the UK’s leading homewares and laundry manufacturer.
Affectionately referred to by Mrs Hinch as ‘Minkeh,’ the teal and cream antibacterial cleaning pad has been unavailable since her rise to fame just a few months ago.
However, the cloth sold out within minutes of being available, despite a limited quantity per person, with many now listed online for well above the retail price.
One set of four cloths is currently listed at £4,300!
The product has been in high demand by the ‘Hinch Army’ – Mrs Hinch has over 901,000 social media followers – ever since Mrs Hinch revealed her love for ‘Minkeh’ on her social media stories.
She even took her favourite cleaning cloth with her for their debut television appearance on ITV’s ‘This Morning’ last month, displaying some of her favourite cleaning products and tips.
A spokesperson for Minky said: "We are delighted that our Minky MCloth cleaning pad is so popular – it is a fantastic product and consumers just can’t get enough of it.
"We have seen a massive surge in demand across our whole cleaning range from both consumers and retailers - we are working hard to build stocks to meet this unprecedented demand."
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