Fast-fashion retailer Primark teams up with Rochdale-based eco-friendly glitter manufacturer

Date published: 30 May 2019

Leading fast-fashion retailer Primark has teamed up with a Rochdale-based manufacturer of eco-friendly glitter for its own brand of cosmetics.

Bioglitter, produced by Ronald Britton Ltd, will be used in an upcoming festival collection of cosmetics for Primark.

The new range includes nine products using the award-winning Bioglitter Sparkle, a low-plastic and biodegradable alternative to traditional glitter sourced from cellulose.

Traditional glitter is created from plastic, used in a range of applications from cosmetics to clothing to crafts. A microplastic, as it measures under 5mm, glitter can take hundreds of years to degrade which has led to campaigners calling for the material to be banned.

According to Bioglitter, from July 2019, all the glitter Primark buys for use in its own-brand cosmetics will be made from these eco-friendly alternatives.

Bioglitter Sparkle, which was launched in 2016, has 92% of its plastic content removed and is only 3% off reaching biodegradable in freshwater certified status. 

However, Bioglitter is working hard to remove the final percentage of plastic from the product.

In April 2019, the company launched the world’s first plastic-free sparkles with their Bioglitter Pure product.

Bioglitter and Primark have been contacted for comment.

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