Celebrating 30 years at Shawclough Stores
Date published: 25 October 2021
A retailing family is celebrating 30 years and three generations at their Rochdale convenience store with a new fascia and a mini facelift inside.
Danny Patel, a Nisa partner since 2014, has marked the milestone by giving Shawclough Stores a more contemporary look and feel as it enters its fourth decade.
The store, which first opened in 1991, has undergone a series of refits over the past three decades and Danny said he is keen to ensure the family business is fit for the future after a successful 30 years’ trading at the site.
He said: “We have done quite a lot to the store over the years, some very big transformations, but we’ve not made any changes recently and so this has made a real difference to how it looks and feels.
“I don’t want to be known as the corner shop. I want people to know that we are a good, modern store and they are not just using us as a top-up shop; we want them to see it as a destination store.”
New signage has been fitted inside the store, making it easier to shop. The retailer has also invested in a new in-store technology improving communications between the Rochdale store and a secondary store owned by the Patel family in Leeds, and better stock control.
Danny added: “People want different things from a convenience store these days and technology plays a big part.
“We need to keep up and make sure we are still offering them what they are asking for and so we will keep looking at our store and changing as needed.”
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