Don't waste money on leaflets that go straight in the bin

Date published: 18 August 2016


Every business is looking for new customers and in these difficult economic times finding them is more difficult than ever.

It is tempting to resort to habitual methods of advertising by having leaflets printed and pushed through letterboxes or paying for (expensive) newspaper adverts - but is that a good use of scarce resources?

Leaflets pushed through letterboxes has always been the confetti approach to advertising and like confetti the vast majority of it misses its target, because most go straight in the bin (hopefully recycling bin).

Newspaper circulation has absolutely plummeted and yet newspaper advert prices remain at the same price they were when circulation was five times what it is now - that can't be right.

If you are a local business you are in the enviable position of having access to something businesses in most other towns don't, and that is access to a massive audience, far bigger than you could ever hope to have reach via print (be that newspaper or leaflets) advertising, and that is the hugely popular Rochdale Online website.

Exposure is the name of the advertising game

Advertising is about getting exposure for your name and your product/service and the size of the Rochdale Online audience gives you that exposure in spades.

This year to date an average of 184,000 unique users have accessed the site every month, up from last year's average of 162,000, up from 58,000 five years ago.

With the ability to reach such a massive audience you may think you would have to pay a premium price, and certainly far more than you would to reach the much smaller newspaper audience or for labour intensive (wasteful) leaflets to be delivered but that is not the case. You will be pleasantly surprised to learn that advertising packages on Rochdale Online offer terrific value for money and adverts start from as little as £15 per month - yes that's right just £15 per month!

Take a look at what we offer - there is a package that's right for every business, large or small: 

 

Testimonial

"The Crimble Restaurant Complex and The Royal Toby Hotel are proud to be associated with Rochdale Online, and have worked with their team continuously since 2001. We continue to use Rochdale Online simply because we receive return on investment."

Richard Stansfield
Sales & Marketing Executive
The Crimble Restaurant Complex and The Royal Toby

Act now

Contact us now to discuss your requirements and let us help you find the new customers you are looking for:

 

 

 

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