Rochdale scent company AromaPrime helps during Covid-19 pandemic

Date published: 15 April 2020

Rochdale-based scent company AromaPrime is offering significantly discounted scent products to care homes, which use nostalgic aromas to trigger memories amongst dementia patients.

Because of scent’s connection to our emotions, it can have a huge impact on improving the mental health of residents. Our smell receptors directly connect to the part of the brain which processes memories and emotions, so certain aromas can be used to help residents with dementia to trigger long-lost memories from their pasts.

AromaPrime has agreed to provide up to 75% price reductions for all care homes across the globe, in an effort to create a more pleasant atmosphere for residents and hard-working staff during this difficult time.

Additionally, the company, which creates unusual scents for attractions such as Alton Towers, Thorpe Park and Madame Tussauds, has had a huge increase in demand from people wishing to use themed scents for home-schooling, as well as from theme park fans who are recreating ride experiences at home.

Some creative fans have diffused atmospheric theme park scents in their own home, setting up lighting and playing theme park music, whilst parents have started using real-life smells to engage children in learning.

Liam Findlay, Attractions Consultant at AromaPrime, said: “Although we normally make smells for theme parks and museums, parents are now using our aroma cubes, which you can pick up and sniff, to teach their children about topics like geography and history.

“The smells engage children with learning in a fun way, and they can use their imaginations to pretend they're in another world – not stuck at home!”

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