Rochdale store is Asda supermarket’s top donator

Date published: 09 January 2021

Asda Rochdale is the supermarket chain’s leading back of store donator in the country, giving almost 64,000 meals worth of food to those in the local community who need it most.

Thanks to its partnership with FareShare, over the past three years the supermarket has been able to donate much-needed quality, in-date produce, often including bread, bakery items, fruit, vegetables and eggs. These products can no longer be sold in store due to shorter sell-by dates.

With help from Asda colleagues and FareShare, charities and community groups can receive up to five donations a week from Asda supermarkets, superstores and supercentres across the country.

The scheme is part of the supermarket’s Fight Hunger Create Change programme and has been rolled out to all of its stores and depots able to donate surplus food. This rollout has meant that the supermarket has donated 5 million meals.

Karen Todd, Senior Manager for Asda’s Zero Waste said: “We are extremely proud to have helped so many people through the back of store donation scheme and I am thankful to every store and depot whose hard work has made a big difference.

“The amount of food donated to charity through our back of store donation programme has increased by 58% over the past year and has helped us as a company donate over 18m meals since the start of the partnership.”

Lindsay Boswell, Chief Executive at FareShare, said: “We’re incredibly grateful to Asda for their continued efforts in redistributing surplus food that has become available in their stores – especially during what has been such a tough time for so many. The coronavirus pandemic has put a massive strain on a lot of charities and community organisations, because they are facing increased demand as more people struggle to make ends meet.

“Being able to source good to eat, free surplus food from retailers through FareShare Go provides thousands of vulnerable people with much needed food that they otherwise wouldn’t have access to.”

Asda has also donated £23 million across two years to FareShare and the Trussell Trust, a leading food bank network, to help create long-term positive change to poverty in the UK.

The donation has already helped expand FareShare’s food distribution network and allowed the charity to accept donations of fresh produce so they can help more people in need. It has also enabled the Trussell Trust to fund additional services, such as debt and benefit advisors, for recipients of its emergency food parcels.

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