Greater Manchester launches next phase of ambitious campaign aimed at ending all new cases of HIV
Date published: 20 February 2021
The online campaign encourages people to take a HIV test at home during the pandemic
Real people from Greater Manchester who either live with HIV or are actively preventing it feature in a new video as part of the next phase of the Passionate about Sexual Health (PaSH) Partnership's ‘HIV: Let’s sort this together’ campaign.
The videos, filmed in line with Covid-19 guidelines, feature real people from Greater Manchester who are either living with HIV, or are actively involved in prevention.
The colourful, engaging videos encourage people to take regular HIV tests and manage the possible risks of HIV transmission during sex.
The campaign first launched in February 2020 and this next phase steps up the shareability of messages, through short videos featuring local people of all ages, races and sexual preferences.
For people living with HIV, the campaign highlights the fact that effective treatment means that HIV cannot be passed on through sex, a fact now universally recognised as ‘U=U’ (Undetectable = Untransmittable).
Nathaniel Hall, a brand ambassador for the PaSH Partnership (made up of charities BHA for Equality, George House Trust and the LGBT Foundation), recently starred in the Russell T Davies’ drama ‘It’s a Sin’, as Ritchie Tozer’s first boyfriend, Donald Bassett.
Nathaniel has been open about his HIV+ diagnosis and how he manages the condition with medication.
Speaking widely about HIV medication and the U=U message, Nathaniel states “I can’t pass on HIV because I manage my HIV with medication” as one of the ‘HIV: Let’s sort this together’ campaign messages.
Talking about HIV prevention methods, he says: “PrEP, the HIV medication taken pre-emptively that stops HIV transmitting, is revolutionising the way in which people are now managing their sexual health” and encourages others to consider doing the same.
As part of the ongoing campaign, The PaSH Partnership launched the first Greater Manchester HIV Testing Week in November last year.
The online campaign, focusing on promoting at-home HIV testing due to government restrictions, encouraging people to take a test at home during the pandemic.
It is estimated that there are more than 5,900 people across Greater Manchester who are living with HIV. The percentage of this region is higher than the national average: in some boroughs it is more than double the national rate. In addition, an estimated 745 people in Greater Manchester are unaware that they are living with HIV.
The PaSH Partnership aims to end all new cases of HIV by 2030.
The campaign information videos are available on www.SortHIV.org.uk.
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