Local schools could win £1,000 for their breakfast club

Date published: 27 January 2022

Local schools could be in with the chance of winning £1,000 for their breakfast club by entering the annual Kellogg’s Breakfast Club Awards.

One club from each region of England, as well as one club from Scotland, Wales and Northern Ireland, could be crowned the best breakfast club of the year in their area and bag the cash prize.

This year, as a celebration of the 100th anniversary of Kellogg’s in the UK, there will also be an opportunity for an individual to be recognised with a special award for all of the hard work and dedication they put in to make breakfast happen.

Winners will be invited to attend an awards ceremony at the House of Commons, where they will be joined by their local MPs, ministers and members of the Kellogg’s breakfast club team. 

Entries are now open and will close on 11 February 2022 before being judged by a panel of experts.

Last year’s winner from the North West was New Park Primary School, which used their winnings to resource breakfast club provision indoors and outdoors. 

Kate Prince, corporate social responsibility manager for Kellogg’s, said: “The Breakfast Club Awards are a fantastic opportunity to celebrate the wonderful and inspiring work that goes on in schools up and down the country.

“Kellogg’s started selling its cereal in Britain 100 years ago and it has supported breakfast clubs for 24 of those years. To mark our centenary, we will make the awards an extra special one and are delighted to be able to recognise schools for the hard work and dedication they have put in to keep their pre-school clubs going.’’

Kellogg’s Breakfast Clubs Programme currently supports over 4,000 clubs, investing more than £5million since it started, by providing training, grants and food.

With a third of teachers at schools in areas of high deprivation revealing they have noticed a child at their school was hungry, breakfast clubs provide an opportunity to ensure no child starts the day with an empty tummy.

You can apply for the Breakfast Club Awards here.

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