Dale fans dig deep for ‘Wear It Pink’ fundraiser

Date published: 07 November 2017

Rochdale Football Club supporters dug deep to help raise almost £400 when Dale backed the ‘Wear It Pink’ campaign at their League One fixture versus Bristol Rovers.

Held in aid of Breast Cancer Now, the UK’s largest breast cancer charity, the money raised will be donated towards their life-saving research.

In addition to the bucket collection, the first-team players wore bright pink socks and specially designed t-shirts during the warm-up to raise awareness, whilst Manager Keith Hill donned his pink pants for the occasion. All other members of staff also wore a pink item of clothing on the day.

Wear it Pink, which takes place annually during October’s Breast Cancer Awareness Month, asks supporters to ditch their everyday colours and pull on some pink to raise money for Breast Cancer Now’s life-saving research.

The charity’s flagship fundraising day started in 2002 and has so far raised over £30 million for vital breast cancer research.

Lottie Barnden, Senior Fundraising Products Manager at Breast Cancer Now, said: “We are so grateful for Rochdale Football Club’s wonderful support – their passionate fundraising is so valuable and will help Breast Cancer Now continue to fund life-saving breast cancer research.

“We know that there are thousands of people out there who have considered fundraising for charity or who are already out there doing it like Dale.

"With every cake we bake and bucket we shake, we’re powering research that’s finding new ways to prevent, detect and treat breast cancer, until the day when we stop it once and for all.

"With people like the players, management and staff of Rochdale Football Club by our side, we can make it happen faster.”

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