First AO store to open in Tesco Middleton next week

Photo: Google, DigitalGlobe

Tesco Extra store in Middleton

Electricals retailer AO has announced that one of the first AO stores in the country will open in Middleton next week.

The store will be situated within Tesco Extra in the centre of Middleton and will open on Thursday 22 October.

The AO store will occupy 2,088 square foot of retail floor space. It will feature facilities such as a dedicated open kitchen area with breakfast bar where customers can ask for help and advice from the in-store experts, digital displays, TV wall and ‘AO-To-Go’ section.

Customers will be able to browse and purchase from all the categories (excluding mobile phones) available on AO.com including larger electricals such as washing machines, fridges, and TVs that can be ordered for home delivery. A range of smaller products such as kettles and toasters will be able to be purchased off the shelf.

Sharon Curran, Store Manager at the AO Middleton store, said: “We’re thrilled to welcome the AO team and to show our customers the new AO store. We look forward to offering customers access to our full range of electricals products, so we can bring exceptional online content, product expertise and customer service in a store environment.”

Tony Hoggett, Tesco’s Chief Operating Officer, commented: “We’re excited about this new partnership with AO which will give customers access to a broader range of products and AO’s technical expertise on electrical goods. Our Middleton Extra store is the first of five stores to benefit from an AO concession and we’re looking forward to seeing how customers respond to this trial.”

The AO store in Tesco Extra will be open 9am – 8pm Monday – Saturday and 10am – 4pm on Sunday. It will be the first of five stores, all set to open later this year as part of a six-month trial.