Steep circulation falls for ‘local’ print newspapers continues apace
Date published: 10 March 2018
Local print news continues to decline steeply
Local print newspaper circulation continues to plummet with the Oldham-based Trinity Mirror titles covering Rochdale, Middleton and Heywood declining by as much as 69% since 2010, data compiled by industry body ABC shows.
In the past 12 months alone, the circulation of the Saturday edition of the Rochdale Observer has dropped by over 15% to just 7,490. The Middleton Guardian dropped by 25% to 1,936 and the Heywood Advertiser by over 23% to a mere 1,518.
Since 2010, the Saturday Observer circulation has declined by a massive 57%, with the Heywood Advertiser and Middleton Guardian faring even worse with drops of 66% and 69% respectively.
This pattern has been counterbalanced by increases in the number of people reading local news online - Rochdale Online has seen a staggering increase from 58,000 unique users per month in 2011 to 150,000 in 2017 (Source: Google Analytics).
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