The Vita Group pull together for Cash for Kids this Christmas

Date published: 30 December 2021

Sales colleagues at The Vita Group have spread some festive goodwill by raising over £2,000 in toys for Bauer Radio's charity Cash for Kids' this festive season.

Each year Cash for Kids run their 'Mission Christmas' campaign, which asks people to buy an extra Christmas gift that can be donated to families struggling at this time of year. Cash for Kids is a grant-giving charity, part of the Bauer Radio network, including Hits Radio Manchester and Key Radio.

They raise funds for voluntary and charitable projects that work directly with disadvantaged children across Greater Manchester.

Nicola Baron, who joined The Vita Group in 2019, had previously supported Cash for Kids in another workplace for many years, held a fundraising event at Vita's Middleton headquarters on 3 December, raising £2,275 with help from her Vita colleagues Vicky Kennedy and Lee Greaves.

Nicola organised a raffle, asked for toy donations in exchange for tickets, and arranged fabulous prizes, including luxury hampers and spa treats donated by local companies. The Vita Group's CEO, Ian Robb, made the draw in his Christmas jumper.

Ian said: "Nicola is a real unsung hero; throughout the year, she organises several events to raise money for charity, which is a wonderful thing to do. She has always supported Mission Christmas, and we all like to help her to raise as much as we can, to help make sure that no child is forgotten at Christmas."

Jessica Rigby, charity manager at Hits Radio, said: "For so many families across Greater Manchester, Christmas is a luxury they can't afford. At Hits Radio Cash for Kids, we are just a small team of three with a big mission to make Christmas Day different for thousands of children living in poverty across our city.

"We couldn't do the work we do without the incredible support of people like Nicola! For many years now, she has done everything to help us by hosting lots of fundraising activities with her colleagues at The Vita Group.

"This year, we were blown away to hear that Nicola has raised a fantastic £2,000, which has allowed the charity to purchase lots of beautiful gifts. On behalf of Cash for Kids and the local children, to whom we can bring some joy this Christmas, I want to thank Nicola and everyone else at The Vita Group that has kindly donated.

"Mission Christmas is so much more than just a gift; it's giving hope, showing we care and allowing children to still believe in the magic of Christmas." 

Nicola Baron, sales administrator at The Vita Group, said: "Cash for Kids is a charity both me and my husband hold close to our heart. We are fortunate to give our two children lots of lovely presents at Christmas, but I am aware that many children do not have the same privilege.

"Having now raised over £2,000 that has been spent on toys for children in the region this Christmas, it has made me really proud of the whole team. We have so much to gift; it truly is amazing. "

Donations are still open for Cash for Kids' Mission Christmas.

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