Jessica Wright heads north to boost 'style squad'

Jessica Wright of the Only Way is Essex who has teamed up with Stagecoach Manchester

Reality TV celebrity Jessica Wright is heading north to find fashionistas to feature in a national campaign.

Jessica, who once starred in The Only Way is Essex, has teamed up with Stagecoach to launch a nationwide search for a 'style squad' - a group of individual customers who will be chosen based on their style, creativity and personality.

The campaign aims to highlight the diverse range of fashion tastes that exist among the country's bus passengers.

Stagecoach and the team behind Jessica's Sistaglam clothing range will invite shortlisted entrants to take part in a fashion event in Manchester on 20 May.

At that event, three winners will be chosen - based on their input on the day - to take part in a 'squad' photoshoot with Jessica for her Sistaglam clothing line, followed by a meal with the her. The winners will also feature in an advert on UK buses.

Jessica said: "Bus passengers are a great example of the range of styles and tastes people have - we're looking for fun people with big personalities, individual style and a passion for fashion."

To enter, passengers are invited to send videos, flipagrams or photos of themselves - ideally showing them on board a Stagecoach bus - which they feel show off their sense of individual style. Entrants should also outline the qualities they feel they can bring to Jessica's squad.

Entries can made by emailing:

jessica@stagecoachgroup.com

The closing date for entries is 30 April and entrants must have downloaded the Stagecoach Bus smartphone app to be able to win the competition.